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Media Kit

A Chinese American chef hugs an elder under illuminated pinatas.

Media Contact If you are a member of the media and have questions, please contact:Jocelyn Retamoza GonzvarManaging DirectorJocelyn@SouthwestFolklife.org FAQ coming soon Logos & Images Download Resources recent articles published about SFA “Yaqui Elder is One of Ten Winners of the 2025 Master-Apprentice Artist Awards” Arizona Public Media, December 23, 2025 “Center Launches Heritage in Motion … Read more

Master-Apprentice ARTIST Awardees

A young Native person in a headband is weaving together natural fibers with a piece in their mouth.

The Master-Apprentice Artist Award provides direct financial support for highly skilled traditional and heritage-based artists living in Arizona to pass on their artform, culture, and heritage to apprentice learners. The award is made possible in part by the National Endowment for the Arts and the Arizona Commission on the Arts. More About the Program 2025 award recipients