Loom Network uplifts and sustains the work of traditional artists throughout the region — through connection, professional growth, and funding opportunities.
Connecting Communities, Demystifying Systems
In 2020, at the height of the COVID-19 pandemic, the Southwest Folklife Alliance surveyed heritage-based artists across Arizona to better understand their immediate and long-term needs. Many expressed a strong desire for a virtual marketplace and new pathways to economic mobility. That same year, SFA launched a pilot online market featuring ten artists.
As in-person events returned, it became clear that what artists needed most was not just a sales platform, but a sustained community — peer connection, professional development, and space to do the work together. Research and interviews with Loom artists revealed a greater post-pandemic desire for live pop-up markets, community gatherings, and practical skill-building support. In 2026, Loom Market evolved into Loom Network. The new model centers in-person convenings and hybrid programming, while maintaining the digital communication infrastructure that has connected artists across the region since 2020.
Loom envisions a more equitable society where,
Traditional knowledge and creativity are respected and sustained
Artists have access to the tools they need to succeed
Support for artists translates into lasting community, well-being and resilience
Six ways Loom supports artists
LOOM Newsletter
A regular email newsletter connecting artists to each other, to opportunities, and to the broader SFA community. Each issue leads with context on what the network is doing and spotlights what member artists are making and achieving, and shares artist funding and educational opportunities.
Regional Networking
In-person gatherings run by artists in various regions, or online. These are spaces where artists can meet peers, build relationships with community members and supporters, and find new pathways to collaboration and opportunity.
Professional Development
Practical skill-building workshops on grant writing, financial literacy, taxes, marketing, photography, and more helps artists grow toward their professional goals with confidence and concrete tools.
Peer-to-Peer Learning
Artists gather to demonstrate and make work together, share knowledge, and mentor younger artists in carrying forward their craft. Skillshare sessions are designed by and for the artists themselves.
Pop-Up Markets
In-person market events at Louis’ Market and throughout the region give artists direct sales opportunities, increased visibility, and connection to new audiences and collectors.
Micro-grants
Regular opportunities for network members to apply for small grants to help grow their ability to create work, sharpen skills and expand their network.
Meet the Loom Artists!
Are you a heritage artist and want to join the Network? Contact us to learn more!