Thrive in the ’05 

(2022-2023)

In Spring 2022 the City of Tucson’s Mayor and City Council adopted the Thrive in the ’05 Transformation Plan, the culmination of a three-year effort to engage a 2.3-square mile subregion of the 85705 zip code in a place-based, community centered collaboration of businesses, community organizations, and residents. SFA was one of many partners charged with implementing the plan through  activities that mobilized the community, bringing together partners to accomplish tasks like planting trees, painting the streets, and hosting events in the Thrive area. SFA engaged communities through pop-up events and a six-week Community Folklorist Field School to foreground cultural heritage, creative placemaking, and folklife in a both a celebration and reimagining of the neighborhoods. Download or view Thriving Folklife: Tucson’s 85705 Past, Present, and Future, a report of our work and the stories gathered by community folklorists.